The Russian Orthodox Church has urged Russians to hate themselves - so they can protect themselves from their own sins, says priest Tkachev. In his opinion, self-love leads to selfishness and downfall, therefore the less a person loves himself, the better. If you don't love yourself, love yourself less. By loving yourself, you also love the sin that lives in you. It turns out that you are a lover of sins, an egoist, he is a lover of sins. Register: Feedback: Chat for communication.