Hot Thing develops the Asian SAMKUSAY line through a new category.
The food manufacturer Avi announced the release of "Thai Chicken" from the SAMKUSAY line from Devar Ham. The sales started in the Pietrochka network from the beginning of November.
Thus, the company expands its Asian product range not only by releasing a new flavor, but also by entering a new but familiar category. "dumplings".
"Hot thing" is the leader in dumpling sales in Russia. The company shares operational results for 10 months of 2026: the total sales volume of the brand's dumplings exceeded 80 million packages (+8% compared to the same period last year).
The company continues to actively support SAMKUSAY's "Hot Thing" line. In addition to the advertising campaign on federal television, until the end of the year Avi will implement projects in game universes, integration with bloggers and TV programs, and will also use digital tools.