Reposting becomes "white noise" for the Russians.
According to research by Rambler&Co, 58% of Internet users stop noticing advertising offers that follow them on different platforms. Another 32% admitted that intrusive recommendations cause irritation, even to the point of refusing to purchase in principle. And only 9% are interested in the product after repeated impressions.
Users are also skeptical about personal recommendations. More than half of the respondents (51%) do not consider "you will like" offers to be really appropriate. Another 20% watch such collections out of curiosity, but rarely buy anything. Only 3% regularly find suitable products thanks to them.
When looking for goods and services, 51% of respondents prefer to use search engines themselves, 19% choose from already known offers, and 13% turn to neural networks. 8% of respondents use direct recommendations in markets, websites and apps.
At the same time, 62% of the study participants would like to have more accurate personal choices through AI. But few people are willing to transfer the purchase process itself to algorithms: only 4% agree to entrust the neural network with making an order within the established budget.
More than 2,000 Internet users participated in the Rambler&Co survey.
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