Today's collaboration: M.Video × VkusVill.
Amazing things are nearby. The companies will install branded vending machines for collecting used batteries in M.Video stores in Moscow and St. Petersburg. If you donate batteries to MV, you will receive bonuses for purchases on VkusVill. It's also funny that BB itself doesn't give bonuses for environmental responsibility.
For VkusVilla, the partnership with MV is an opportunity to expand its environmental initiative. For M.Video, this is another tool for attracting an audience through affiliate bonus mechanics, as well as developing a program for collecting and recycling equipment and batteries, which has been in place since 2019.
Should we expect the expansion of the partnership and the emergence of BB points in the multi-category spaces of M.Video? The multiverse of Russian brands is about to get crazier.