The plus points went beyond Yandex services.
Accumulated points can now be redeemed from more than 10,000 Yandex Pay partners - on websites, apps and cash registers. Among them are Burger King, Technopark, Neftmagistral, Beauty Island, Ozarky pharmacy chain and others.
This is a new way for companies to compete for customers. Deleting points can not only attract an audience from the Yandex ecosystem, but also help increase the purchase conversion: the accumulated balance can influence the choice and give the customer a reason to return.
The buyer receives a discount using plus points, and for the business this option can be cheaper than lowering the price yourself.
Online billing is available when paying using Yandex Pay, in the store - using a QR code or a code from a partner's app. Plus points can be used in conjunction with company bonuses.
Free cash register in Telegram up to MAX.