Yandex Market will launch live broadcasts around the clock in its application.
As the company said, the new feature will initially be available to bloggers from the Market referral program, and in the future - to sellers.
The viewer will be able to choose the broadcast he is interested in and in the chat ask the host to show details up close or explain how the device works. A link to a selection of products will allow you to go from a demo to choosing and ordering in the app.
The presenters will receive compensation for preparing and performing broadcasts, even if viewers do not make purchases. According to recent data from Yandex, the average earnings are 5-6 thousand rubles per airtime.