Wildberries develops collaborations with football clubs.
The official Dynamo Makhachkala fan shop has appeared in the market, where fans can order club merchandise and a special clothing collection developed by the team together with WB.
The selection already included game shirts, flags, pennants, flags, magnets, balls and souvenirs. A separate place is occupied by a capsule line of everyday clothes - T-shirts and polo shirts with elements of the cultural code of Dagestan. The collection is displayed exclusively in the club view.
The partnership between Wildberries and Dynamo began in 2025. The launch of the fan shop was the next stage of the collaboration, where the parties plan to further expand the range of games. For WB, it is also the development of WB's recently launched sports direction.
It's one thing to collaborate with a big club like CSKA, with whom Wildbreeze also released a joint collection, and quite another to support a team from the region. Such projects give small clubs an additional platform for development, and their fans an opportunity to purchase official products on the regular market.