Ozone grew in the fashion category one and a half times.
In the third quarter of 2026, sales of clothing, shoes and accessories in the market increased 1.5 times compared to the same period last year, and the number of buyers in the category increased by 32% and reached 55 million people. The categories that grew the fastest were underwear (+53%), jewelry (+52%) and children's selection (+50%). At the same time, the number of sellers in the category on the website increased 1.7 times during the year.
At the same time, 7 of the 10 biggest fashion players in Ozone are Russian brands. The ready logistics infrastructure of the market allows you to increase sales to brands from Russia.
At the same time, the premium sector also grew significantly: the number of orders with a receipt of 200 thousand rubles increased threefold during the year, and the number of buyers of the same amount increased one and a half times. The Ozone app with original brand products has been downloaded more than 11 million times since its launch, and the number of brands represented in it exceeded 3,000. Buyers are increasingly willing to order expensive and premium selections online.