The share of regular Russian whiskey increased almost 5 times The share of regular Russian whiskey in the retail sales of the category increased to 17.6% in January - September 2026. Buyers switch to more convenient products after the price of aged whiskey rises, according to the data of the analytical project A. list. For 9 months, sales of regular Russian whiskey reached 611.6 thousand deciliters. Fowlers became the leader with a result of 276.4 thousand deciliters. Next come Macalister (186.7 thousand deciliters) and Ash&Etz (53.8 thousand deciliters). Regular whiskey is produced in Russia and aged less than 3 years, usually about 6 months. From the beginning of 2026, the minimum consumer price for a 0.5 liter bottle of aged whiskey is 755 RUB, and for regular whiskey - 605 RUB. The price gap changed the demand in favor of the local segment. According to market participants, Russian producers benefit because of more favorable prices and their own production of whiskey distillates. Demand can continue to grow if the brands expand distribution and maintain an attractive price and quality ratio. A possible increase in the duties on strong alcohol from unfriendly countries may provide further support to the market.