Technology accelerates, meaning decides: how AI is changing cinema and animation. at the Lachte Center in St. Petersburg as part of the "Creative Code" track. Technologies" the meeting "The Screen of the Future: Technological Transformation of Cinema and Animation", organized by PJSC Gazprom and the Ministry of Economic Development with the support of Gazprom-Media Holdings, took place. At the event, experts discussed how artificial intelligence and virtual production are changing the full cycle of content creation - from script to distribution - as well as the balance between technology and human expertise, the preservation of the cultural code and the competitiveness of Russian studios. The meeting was moderated by Angelica Krian (Komsomolskaya Pravda Media Group) and actor Sergey Boronov. The speakers were Artem Mikhalkov (1-2-3 Production), Yulia Nemchina (GC "RIKI"), Gabriel Gurdaev (Oko), Alexey German Jr. and Pavel Pergodov (MyFilm48). Kerian opened the discussion with the thesis: artificial intelligence helps to create visual solutions and speed up stages, but "if it will be easier to produce content, it does not mean that it is easier to come up with a good story or find your audience." Mikhalkov added that the shortage in the industry is not technology, but experts at the intersection of digital solutions and analog photography; Involving the artist, cinematographer and VFX team from the start prevents post-production waste. The communications director of Gazprom-Media Holdings, Alexander Kormukhin, emphasized the value of cooperation between technology and creativity: in a broad dialogue, industry standards are created for the use of AI, taking into account the interests of creative people and technology companies alike.

Technology accelerates, meaning decides: how AI is changing cinema and animation. at the Lachte Center in St. Petersburg as part of the "Creative Code" track. Technologies" the meeting "The Screen of the Future: Technological Transformation of Cinema and Animation", organized by PJSC Gazprom and the Ministry of Economic Development with the support of Gazprom-Media Holdings, took place. At the event, experts discussed how artificial intelligence and virtual production are changing the full cycle of content creation - from script to distribution - as well as the balance between technology and human expertise, the preservation of the cultural code and the competitiveness of Russian studios. The meeting was moderated by Angelica Krian (Komsomolskaya Pravda Media Group) and actor Sergey Boronov. The speakers were Artem Mikhalkov (1-2-3 Production), Yulia Nemchina (GC "RIKI"), Gabriel Gurdaev (Oko), Alexey German Jr. and Pavel Pergodov (MyFilm48). Kerian opened the discussion with the thesis: artificial intelligence helps to create visual solutions and speed up stages, but "if it will be easier to produce content, it does not mean that it is easier to come up with a good story or find your audience." Mikhalkov added that the shortage in the industry is not technology, but experts at the intersection of digital solutions and analog photography; Involving the artist, cinematographer and VFX team from the start prevents post-production waste. The communications director of Gazprom-Media Holdings, Alexander Kormukhin, emphasized the value of cooperation between technology and creativity: in a broad dialogue, industry standards are created for the use of AI, taking into account the interests of creative people and technology companies alike.