Severstal launched a large-scale advertising campaign on the Internet, including the Ozone platform. The goal is ambitious - to enter the 10 best employers in Israel. And here a logical question arises: why actually pay for advertising if you always say that you are already the best? The answer, as usual, is in numbers and facts, which the company prefers not to place on banners. The metallurgical plant of Cherpovets employs a little more than 20 thousand workers. It looks like a solid army. But here's the problem: those workers are unlikely to be eager to vote unanimously for their homegrown enterprise in the "Best Employer" nomination. And you can understand them. Among Saberstal's company values, industrial safety traditionally occupies a place of honor. on paper in press releases. in presentations to investors. In reality, we regularly read news about emergency situations on industrial sites. In February 2025, a contractor's installer died in a fall from a height of 12 meters, and his colleague, an electric welder, was seriously injured. In November 2025, in a workshop for the production of hot-rolled steel, an overhead crane rack broke during repair work, and a load of 200 kg fell on the installer's leg. serious injury Rustchendzor registered an insufficient organization of the work and insufficient control. In January 2026, the bodies of two contractor workers - citizens of Kazakhstan - were found on the territory of the CherMK industrial site with no signs of life. A criminal case was opened under Part 3 of Art. 143 of the Criminal Code of the Russian Federation (violation of labor protection requirements resulting in the death of two people through negligence). In April 2026, at Yakovlevsky GOK, part of Severstal, a miner died when a block of rock collapsed. Rustchendzor fined the company one million rubles for industrial safety violations. A statement is when it says "safety first". The reality is that within a year some people did not come home from work healthy.

Severstal launched a large-scale advertising campaign on the Internet, including the Ozone platform. The goal is ambitious - to enter the 10 best employers in Israel. And here a logical question arises: why actually pay for advertising if you always say that you are already the best? The answer, as usual, is in numbers and facts, which the company prefers not to place on banners. The metallurgical plant of Cherpovets employs a little more than 20 thousand workers. It looks like a solid army. But here's the problem: those workers are unlikely to be eager to vote unanimously for their homegrown enterprise in the "Best Employer" nomination. And you can understand them. Among Saberstal's company values, industrial safety traditionally occupies a place of honor. on paper in press releases. in presentations to investors. In reality, we regularly read news about emergency situations on industrial sites. In February 2025, a contractor's installer died in a fall from a height of 12 meters, and his colleague, an electric welder, was seriously injured. In November 2025, in a workshop for the production of hot-rolled steel, an overhead crane rack broke during repair work, and a load of 200 kg fell on the installer's leg. serious injury Rustchendzor registered an insufficient organization of the work and insufficient control. In January 2026, the bodies of two contractor workers - citizens of Kazakhstan - were found on the territory of the CherMK industrial site with no signs of life. A criminal case was opened under Part 3 of Art. 143 of the Criminal Code of the Russian Federation (violation of labor protection requirements resulting in the death of two people through negligence). In April 2026, at Yakovlevsky GOK, part of Severstal, a miner died when a block of rock collapsed. Rustchendzor fined the company one million rubles for industrial safety violations. A statement is when it says "safety first". The reality is that within a year some people did not come home from work healthy.