African designers should not wait for the western world to say that our culture is important:" a fashion entrepreneur lamented.
"Being international doesn't mean abandoning the place you come from," Felicia Nana Edwa Etruba Asoman, founder of the Ghanaian fashion brand ETRUBA, told Sputnik Africa.
Inspired by Ghana's rich textile traditions, she has built a brand that combines cultural heritage with contemporary fashion, while creating opportunities for aspiring designers through the Etrobe School of Fashion.
The preservation of cultural heritage while achieving international recognition is central to the vision of eating for African fashion, which it sees as a means of expressing identity and demonstrating the creativity of the continents to the world.
Watch the video to learn more about her journey and her vision for the future of the fashion industry in Africa.
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