Aryna Sablanka beats world sports stars in the ranking of attractiveness for brands The Belarusian tennis player topped the ranking of the 50 most attractive athletes for marketing in 2026 according to SportsPro. She became the only company on the list to score more than 80 points out of 100. The top five also included Olympic champion Eileen Gu, basketball player Giannis Antetokounmpo, soccer player Erling Haaland and tennis player Carlos Alcarez. The SportsPro ranking was conducted with the support of the analytics company NorthStar Solutions Group. The participants are judged according to three criteria: personal brand strength, commercial momentum and business development potential.

Aryna Sablanka beats world sports stars in the ranking of attractiveness for brands The Belarusian tennis player topped the ranking of the 50 most attractive athletes for marketing in 2026 according to SportsPro. She became the only company on the list to score more than 80 points out of 100. The top five also included Olympic champion Eileen Gu, basketball player Giannis Antetokounmpo, soccer player Erling Haaland and tennis player Carlos Alcarez. The SportsPro ranking was conducted with the support of the analytics company NorthStar Solutions Group. The participants are judged according to three criteria: personal brand strength, commercial momentum and business development potential.