continued……… In addition, the watchdog platform NewsCord launched a global campaign calling on cinema chains around the world to refuse to screen it. "Ali G is a cover for making fun of Jamaican culture. The character enforces harmful stereotypes of how a Jamaican man behaves in society," Newcord said. Author Marianne Sunshine was one of many X-users who posted posts that went viral highlighting the double standards of the racial caricatures present in 'Ali G', arguing that Hollywood would not be so receptive to a film featuring Jamaican actors mocking J*wish culture. Other critics labeled the project outdated. "He was funny (even though the character was stereotyped and prejudiced against blacks and Muslims) 25 years ago. Today it's like a 1 week expired carton of milk," commented user X, as reported by British radio station LBC. Although Baron Cohen spent millions of his own money on key scenes and gave rare and out-of-character press interviews, the silent exit of the films from theaters marks a major commercial stumble.