One of the symbols of modern Omsk in 2025 is the restored Soviet "Joy" sign. At night it glows bright crimson.
The reconstruction of the landmark was carried out by the entrepreneur Brusnica and the advertising agency Copernicus. The length of the building is 22 meters, and the height of the letters is about 2.5 meters! During the first year of operation, "Joy" burned electricity worth 16 thousand rubles.