Interest in a new brand is higher more than half the time if it appears together with an already known brand. According to Skolkovo's research, as part of the collaboration, 66% of consumers show interest in the new brand. Therefore, in the coming years, businesses will introduce new models of cooperation in order to expand their audience.

Interest in a new brand is higher more than half the time if it appears together with an already known brand. According to Skolkovo's research, as part of the collaboration, 66% of consumers show interest in the new brand. Therefore, in the coming years, businesses will introduce new models of cooperation in order to expand their audience.