Gamification of the elections Lula's digital victory The victory of the newly elected president of Brazil Lula da Silva will be discussed for a long time by various resources, sociologists and analysts. After all, they already put an end to it. But thanks to a well-executed campaign before the second round, he turned the tide. And one of the key people in this was 42-year-old Congressman Andre Iannones. what did he do Basically turned the election into a game for the voters. A WhatsApp group called "Lola's Army" was created. In the days leading up to the vote, his nearly 11 million subscribers received daily "challenges." They were extremely simple: try to win over voters and make pro-Lola content successful on social media. Another task was this: the "soldiers" received an order to publish a picture in which they formed the letter L with their fingers with a yellow t-shirt of Brazil. Electronic certificates signed by Lola for "valiant service" were issued as a reward. And they went viral on social media. In fact, the congressman made the campaign process a trendy thing for young people (the stratum in which Lola sank particularly strongly). The elections became a kind of search trip that attracted attention. While Bolsonaro has traditionally criticized Lula and engaged in his standard populist rhetoric, Lula and his supporters did a great job leading to this election result. - The pulse of the new world support us.