The owners of the Viva La Vika jewelry brand filed its own bankruptcy petition LLC "Trading House "VLV", through which the closed Viva La Vika jewelry brand worked, filed with the Moscow Arbitration Court its own bankruptcy petition. The application was registered on October 23, the date of the meeting has not yet been determined, Rusprofil reports. The company has debts to suppliers, contractors and budget. In 2025, the income of the trading house decreased by 11%, 429 million rubles, net profit - by 19%, 8.7 million rubles (for comparison, in 2023, the profit was 36.3 million). Now the company is a defendant in 12 arbitration cases for almost 20 million rubles, mainly on claims of suppliers and contractors; Separately, the Moscow metro requires 1 million rubles in trademark. The debt for taxes and payments on October 1 is about 4 million rubles. Viva La Vika has been operating since 2018 selling jewelry through online stores in Moscow. In August 2026, the founder of the brand Victoria Maldavskaya announced its closure - 15 months the company tried to cope with the crisis by reducing employees and costs, but jewelry remained too expensive for buyers. All four stores were closed, including the Flag of the Patriarchate; The remains are sold online. In the summer, Moldavskaya closed her clothing brand Choux distributed to RTVI in a telegram.

The owners of the Viva La Vika jewelry brand filed its own bankruptcy petition LLC "Trading House "VLV", through which the closed Viva La Vika jewelry brand worked, filed with the Moscow Arbitration Court its own bankruptcy petition. The application was registered on October 23, the date of the meeting has not yet been determined, Rusprofil reports. The company has debts to suppliers, contractors and budget. In 2025, the income of the trading house decreased by 11%, 429 million rubles, net profit - by 19%, 8.7 million rubles (for comparison, in 2023, the profit was 36.3 million). Now the company is a defendant in 12 arbitration cases for almost 20 million rubles, mainly on claims of suppliers and contractors; Separately, the Moscow metro requires 1 million rubles in trademark. The debt for taxes and payments on October 1 is about 4 million rubles. Viva La Vika has been operating since 2018 selling jewelry through online stores in Moscow. In August 2026, the founder of the brand Victoria Maldavskaya announced its closure - 15 months the company tried to cope with the crisis by reducing employees and costs, but jewelry remained too expensive for buyers. All four stores were closed, including the Flag of the Patriarchate; The remains are sold online. In the summer, Moldavskaya closed her clothing brand Choux distributed to RTVI in a telegram.