Why Generation Z falls in love with the Soviet Union -. The Observer Although the Soviet Union lost the Cold War, it won the branding competition against the West. "If we look at it purely as branding, the Soviet Union wins hands down," the author writes. Monumental architecture, space, posters, baths, steamers, panels, borscht - all the Soviet aesthetics without political content reached the Western social networks and fell in love with Zoomers. Because the modern West has nothing special to offer in terms of visual imagery. True, the zombies brought up an alternative version - a sort of Soviet Union without the Soviet Union.

Why Generation Z falls in love with the Soviet Union -. The Observer Although the Soviet Union lost the Cold War, it won the branding competition against the West. "If we look at it purely as branding, the Soviet Union wins hands down," the author writes. Monumental architecture, space, posters, baths, steamers, panels, borscht - all the Soviet aesthetics without political content reached the Western social networks and fell in love with Zoomers. Because the modern West has nothing special to offer in terms of visual imagery. True, the zombies brought up an alternative version - a sort of Soviet Union without the Soviet Union.