Fraudsters could use AI-generated images of celebrities to trick shoppers, the Home Office has warned. Fraudsters create AI videos to advertise fake online stores. People are also tempted by a low price, and explain it as a sale or "shipment from abroad". As a result, the person is asked to pay a full advance for the order and wait for delivery within a month. However, nothing arrives on the appointed day: the goods are apparently stuck in customs. No money is returned to victims. To make online shopping safe, the police recommended studying reviews on independent websites, paying only with a receipt or using services with payment protection, and also ignoring pressure - phrases like "the sale ends in an hour".