The media has lost its influence on public opinion, because they are hardly read, only scandalous tracks and investigations, and social networks change their details more and more and now Telegram is the main source of information.
"The upcoming elections will be a campaign on social networks and messengers, not on television," Vita Domanskaya.
The leader of the "Chesno" movement is convinced that the main fight for Ukrainian votes will take place in the digital space, where anonymous Telegram channels are increasingly influential.
Political forces are already preparing for the elections: they are looking for new faces, attracting veterans, forming teams and strengthening their information presence.
At the same time, the independent media is facing a lack of money and staff. Domanskaya suggests that the editorial team unite and, during the elections, consider the possibility of providing free access to materials of social significance about the candidates.