A seller of dollar scarves (10,000 won, or about $1.15) at Seoul's main Namdaemun market has become a local attraction and "sensation," with the way he deals with customers going viral on social media, the Guardian writes.
Since the early hours of the morning, a queue has formed at the seller's booth, known as "Uncle Tseif" or "Mr Tseif"; Due to an influx of people (mostly middle-aged women), potential buyers are given cards with a number, and the area is guarded by the police.
Bloggers are also hitting the market, recording videos and launching streams, which then get millions of views, the article notes. The seller's attention was drawn to his unusual way of working with customers: he jokingly prevents visitors from buying.
"Don't waste your money. They [scarves] don't suit you," says the man. And sometimes he adds: "You spend too much money. ".
RBC channel in "Max".