How to choose a communication channel: where should businesses look for their audience in 2027?
We'll take a look at this in the RBC Webinar.
November 12 at 19.00 (Moscow time).
Speaker: Olga Grishaiva, head of the department of strategic communication and narratives at Shikh Group.
Together with an expert, we will consider which communication channels are suitable for different business tasks and how to allocate the company's resources for efficient use of time and budget.
What will we talk about in the webinar?
Why can't you just "be everywhere". How to choose priority channels and not waste resources.
What problems do different channels solve? When to use media, social networks, events and partnerships.
How to understand where your audience is. On which platforms to look for customers and how to evaluate their activity.
recognition or sales. How do approaches, formats and expectations differ from communication?
How to divide a limited budget. Where to direct resources to get maximum effect.
Register using the link.
Participation is free of charge.
18+.