Seasonal projects "Summer in Moscow" and "Winter in Moscow" not only attract tourists, but also help the beer business to increase revenue. According to Ivan Malfoyev, Head of Urban Projects of Rubrizam, the increase in sales was noted by 56% of companies participating in events in the city in the summer season of 2025. At the same time, the income of the capital's catering, culture and evacuation organizations in the summer reached 295 billion rubles, and in the winter season of 2025-2026 reached 359 billion rubles. Urban festivals and events give entrepreneurs access to new customers, help promote brands and find business partners. At the same time, events projects to develop tourist infrastructure and make Moscow attractive for a trip at any time of the year. RBC Industries.

Seasonal projects "Summer in Moscow" and "Winter in Moscow" not only attract tourists, but also help the beer business to increase revenue. According to Ivan Malfoyev, Head of Urban Projects of Rubrizam, the increase in sales was noted by 56% of companies participating in events in the city in the summer season of 2025. At the same time, the income of the capital's catering, culture and evacuation organizations in the summer reached 295 billion rubles, and in the winter season of 2025-2026 reached 359 billion rubles. Urban festivals and events give entrepreneurs access to new customers, help promote brands and find business partners. At the same time, events projects to develop tourist infrastructure and make Moscow attractive for a trip at any time of the year. RBC Industries.