Avito Advertising has launched a beta version of an advertising network for placing banners on external websites and mobile applications. According to the company, only legal entities will be able to connect to it during the testing phase. Ads will lead to the advertiser's website, mobile app or messenger. According to the company, tens of thousands of websites are connected to the network, including news resources, applications and games. When choosing banners, the system will take into account search queries, views of product cards and other actions of the user on the platform. Machine learning models process more than 55 billion such events. Anonymous identifiers are used to compare user activity on the platform and external resources. RBC Industries.

Avito Advertising has launched a beta version of an advertising network for placing banners on external websites and mobile applications. According to the company, only legal entities will be able to connect to it during the testing phase. Ads will lead to the advertiser's website, mobile app or messenger. According to the company, tens of thousands of websites are connected to the network, including news resources, applications and games. When choosing banners, the system will take into account search queries, views of product cards and other actions of the user on the platform. Machine learning models process more than 55 billion such events. Anonymous identifiers are used to compare user activity on the platform and external resources. RBC Industries.