HOW DOES BUSINESS CHANGE PEOPLE’S LIVES – NOT ONLY THROUGH PRODUCTS AND SERVICES, BUT ALSO THROUGH THE WORK ENVIRONMENT, URBAN INFRASTRUCTURE, TECHNOLOGY AND COMMUNITY DEVELOPMENT? HOW CAN SOCIAL BENEFIT BE COMBINED WITH A SUSTAINABLE BUSINESS MODEL? THIS IS THE RBC BUSINESS INITIATIVE AND SBERBANK PROJECT. WE TALK ABOUT TECHNOLOGY, ECOLOGY AND NEW APPROACHES TO SOLVING SOCIAL PROBLEMS. LET’S LOOK AT HOW USEFUL IDEAS BECOME SUSTAINABLE PROJECTS AND HOW TO EVALUATE THEIR RESULTS. ENTREPRENEURS AND EXPERTS, INCLUDING VISIONARIES IN THE IMPETT BUSINESS CATEGORY, SHARE THEIR EXPERIENCES. WE ASK ABOUT MOTIVATION, RESULTS AND DIFFICULTIES WITH WHICH TEAMS ARE FACED. READ STORIES, SHARE PRACTICES AND LOOK FOR NEW IDEAS ON THE PROJECT PAGE. PHOTO BY PJSC SABBANK, 18+