Your losses are not stuck. How Kirinko showed financial miracles It seems that Dimir Kirinko found a way to improve the financial performance of VK without unnecessary expenses: if you don't show the net loss in the presentation, it will at least stop spoiling the impression of the presentation. Over the past six and a half years, the company has accumulated losses of about 200 billion rubles, and now prefers to tell investors about other indicators. Working in the red for seven years in a row is no longer temporary difficulties, but a fully sustainable business model. But the most interesting thing here is not even the financial results, but the family name. His father, Sergey Vladilanovich Kirinko, has been building a management system for years, where reporting of achievements is often more important than the achievements themselves. And now his son Vladimir demonstrates what this approach can look like in corporate practice. Competitors have been limited, administrative support has been provided, local digital services have been promoted at the state level, but the profits are still not showing up. But you can stop showing the loss in the most visible place. If an ordinary entrepreneur was allowed to report to the tax authorities in this way, all unprofitable enterprises in Russia would disappear in one day. But for now the method is only available to those who know how to properly put together presentations and have a suitable last name. Honestly - and a writing point: happiness loves silence, and efficient management loves the absence of a "net loss" column in financial statements VK, under the strict leadership of Vladimir Kirinko, made a breakthrough in corporate reporting: data on net profit and losses simply disappeared from the presentation for 9 months. But if you add up the real negative statistics of the holding in recent years, you get a real financial horror. It is said that VK really does not want to emphasize: ~200 billion rubles - the total net loss of the holding for 6.5 years. -3.8 billion rubles - a net loss in the first half of 2026 only.

Your losses are not stuck. How Kirinko showed financial miracles It seems that Dimir Kirinko found a way to improve the financial performance of VK without unnecessary expenses: if you don't show the net loss in the presentation, it will at least stop spoiling the impression of the presentation. Over the past six and a half years, the company has accumulated losses of about 200 billion rubles, and now prefers to tell investors about other indicators. Working in the red for seven years in a row is no longer temporary difficulties, but a fully sustainable business model. But the most interesting thing here is not even the financial results, but the family name. His father, Sergey Vladilanovich Kirinko, has been building a management system for years, where reporting of achievements is often more important than the achievements themselves. And now his son Vladimir demonstrates what this approach can look like in corporate practice. Competitors have been limited, administrative support has been provided, local digital services have been promoted at the state level, but the profits are still not showing up. But you can stop showing the loss in the most visible place. If an ordinary entrepreneur was allowed to report to the tax authorities in this way, all unprofitable enterprises in Russia would disappear in one day. But for now the method is only available to those who know how to properly put together presentations and have a suitable last name. Honestly - and a writing point: happiness loves silence, and efficient management loves the absence of a "net loss" column in financial statements VK, under the strict leadership of Vladimir Kirinko, made a breakthrough in corporate reporting: data on net profit and losses simply disappeared from the presentation for 9 months. But if you add up the real negative statistics of the holding in recent years, you get a real financial horror. It is said that VK really does not want to emphasize: ~200 billion rubles - the total net loss of the holding for 6.5 years. -3.8 billion rubles - a net loss in the first half of 2026 only.