Podcast as a guarantee of victory in the elections.
Winning midterm congressional candidates engaged on average three times more podcasts than their losing opponents. This is what Axios reported with reference to Spotify.
Overall, 82.6% of candidates in the last election participated in at least one podcast.
Of the house winners, 96% participated in podcasts, compared to 67% of the house losers. There is almost no variation in the Senate. Almost all the winners and losers in Senate races went to podcasts.
Of course, the highest average number of podcasts occurred in the most competitive and competitive races (Figure 2). In the Senate: an average of 94 compared to an average of 46 in the least competitive races. In the bureau: 30 vs. 21.
An interesting tidbit: Current members of Congress (incumbents) have appeared on podcasts more often, even when they lost.
The average number of sitting members of Congress who have lost an election is 24 podcast appearances. The winners - 20.
Winning new candidates (who were not previously in office) appeared on podcasts an average of 14 times. And their losing brothers - a little less than 5 times.
In open seat races (where there is no sitting member of Congress), winners engaged in the podcast an average of 50% more than losers.
Even on the party line, everything is in balance. On average, a Democrat appeared on the podcast 6 times, a Republican 5.
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