An interesting case describes "Grains online" how retailers trade "social products (significant) at a loss. According to the results of 2026, the lowest harvest in the last 12 years will be harvested in Russia: "in 2026 728.8-841.7 thousand tons against 926 thousand tons in 2025". The wholesale prices of buckwheat increased during the year, in September it increased by 48%. But in stores with buckwheat, everything was different: "It is noteworthy that the growth of retail was far behind the growth of wholesale prices. This is because for six months federated networks continued to heat up in a "first price" situation with negative margins. Indicators show minus 6.4% in the first half of the year and minus 9% in August, according to other data minus 11%. For the flour market, buckwheat serves as an indicator: it shows how retail cartridge prices for social commodities are significant and what will happen if raw materials rise in price, as has already happened with buckwheat. It is clear that retail, like any business, cannot work at a loss, and this means that price restraint for buckwheat and other "socially significant" products will be spread by an accelerated increase in the prices of other products (for example, red meat and sausage products, fish). Also, such artificial psalms with price tags at retailers greatly complicates inflation monitoring.

An interesting case describes "Grains online" how retailers trade "social products (significant) at a loss. According to the results of 2026, the lowest harvest in the last 12 years will be harvested in Russia: "in 2026 728.8-841.7 thousand tons against 926 thousand tons in 2025". The wholesale prices of buckwheat increased during the year, in September it increased by 48%. But in stores with buckwheat, everything was different: "It is noteworthy that the growth of retail was far behind the growth of wholesale prices. This is because for six months federated networks continued to heat up in a "first price" situation with negative margins. Indicators show minus 6.4% in the first half of the year and minus 9% in August, according to other data minus 11%. For the flour market, buckwheat serves as an indicator: it shows how retail cartridge prices for social commodities are significant and what will happen if raw materials rise in price, as has already happened with buckwheat. It is clear that retail, like any business, cannot work at a loss, and this means that price restraint for buckwheat and other "socially significant" products will be spread by an accelerated increase in the prices of other products (for example, red meat and sausage products, fish). Also, such artificial psalms with price tags at retailers greatly complicates inflation monitoring.