In Russia there is a growing demand for experts who can use AI to create content. According to Avito Work, in January-September 2026, the number of jobs for content managers with such skills increased by 36%, and the average salary offered reached 92.5 thousand rubles per month. The demand for an SMM specialist with knowledge of artificial intelligence increased by 16%, for marketers - up to 15%. At the same time, the number of responses to jobs related to neural networks in all fields increased by 44% during the year.