Why the price of gold fell sharply and will it continue to fall: three main factors On October 22, gold fell 3%, to almost $4,000 per ounce, and silver lost about 7%. Alpha Investments analyst Daria Fedorova explained the sale of the precious metals. Fall in technology stocks. Investor concerns about the return on investment in artificial intelligence and data centers increased following Meta's financial report*. Amid the stock selloff, investors can sell gold to cover losses and margin calls. Interest rates. The high yield of bonds makes them more attractive than gold, which does not generate interest income. Additional pressure on the quotes may come from the rise in oil prices and the acceleration of inflation in the United States. what next The demand from central banks and investors seeking to diversify assets supports the market. Fedorova expects the volatility to continue until the end of the year, but so far she does not see any preconditions for a significant reduction in prices. *The activity of Meta (social networks Facebook and Instagram) is prohibited in Russia as extreme.