Girls, you can say that tomorrow will be the second unofficial day of Nizhny Novgorod. After all, National Unity Day originated in this city. And in honor of this event, once again professional sports, history and modern design came together in the capital of sunsets. There, the sixth season of the "Together for Nizhny" project began, in which for the first time eight sports clubs from six sports are participating at once - from Nizhny Novgorod football and torpedo hockey to volleyball and futsal clubs. For all eight teams we have developed special game uniforms with chain mail decoration. If you look closely, its rings consist of the words "Kuzma Minin", "Dmitry Pozharsky", "Courage", "Freedom" and other historical references. A patch with a bell and the inscription "Ken La Ehad" - meaning "Together for Ehad" - also appeared on the uniform. And when all the teams stand shoulder to shoulder, the colors of the club shirts form the Russian tricolor. The project will not be limited to the form - there will be thematic games, trips to the region and other special projects. The most interesting, perhaps, is the museum: between November 4 and 22, the Russian Museum of Photography will host a retrospective exhibition of the six years of the project. And in the "Karasa" restaurant throughout the month of November there will be a special menu of eight dishes that will be dedicated to the participating groups. A good example of how sports marketing can go hand in hand with cultural marketing and work for the identity of an entire region. A ruthless PR specialist at MAX. BP is online at MAX. Love it on MAX.

Girls, you can say that tomorrow will be the second unofficial day of Nizhny Novgorod. After all, National Unity Day originated in this city. And in honor of this event, once again professional sports, history and modern design came together in the capital of sunsets. There, the sixth season of the "Together for Nizhny" project began, in which for the first time eight sports clubs from six sports are participating at once - from Nizhny Novgorod football and torpedo hockey to volleyball and futsal clubs. For all eight teams we have developed special game uniforms with chain mail decoration. If you look closely, its rings consist of the words "Kuzma Minin", "Dmitry Pozharsky", "Courage", "Freedom" and other historical references. A patch with a bell and the inscription "Ken La Ehad" - meaning "Together for Ehad" - also appeared on the uniform. And when all the teams stand shoulder to shoulder, the colors of the club shirts form the Russian tricolor. The project will not be limited to the form - there will be thematic games, trips to the region and other special projects. The most interesting, perhaps, is the museum: between November 4 and 22, the Russian Museum of Photography will host a retrospective exhibition of the six years of the project. And in the "Karasa" restaurant throughout the month of November there will be a special menu of eight dishes that will be dedicated to the participating groups. A good example of how sports marketing can go hand in hand with cultural marketing and work for the identity of an entire region. A ruthless PR specialist at MAX. BP is online at MAX. Love it on MAX.