Girls, occasionally passing by the boring billboards, of the same kind of developers on the streets of the city, we catch ourselves thinking that the Russian creative industry is in a deep slumber. But it turns out to be an illusion. "The logic of milk" proved that there is still talent in the vast expanse of Russia. Let's remember that not so long ago the team announced a competition for the best creative on dairy products, in which every Russian can participate. The difficulty was that you had to focus not on the brand, but on the category. That is, the task is to actually sell milk, kefir or cottage cheese again. Agree, the task is not trivial. Now look at the popular creativity! They really kept quiet about advertising. We girls love all the options. Which one is closer to you?

Girls, occasionally passing by the boring billboards, of the same kind of developers on the streets of the city, we catch ourselves thinking that the Russian creative industry is in a deep slumber. But it turns out to be an illusion. "The logic of milk" proved that there is still talent in the vast expanse of Russia. Let's remember that not so long ago the team announced a competition for the best creative on dairy products, in which every Russian can participate. The difficulty was that you had to focus not on the brand, but on the category. That is, the task is to actually sell milk, kefir or cottage cheese again. Agree, the task is not trivial. Now look at the popular creativity! They really kept quiet about advertising. We girls love all the options. Which one is closer to you?