A Brazilian congressman with a WhatsApp channel turned Lula's campaign around and helped lead it to victory, and now his strategy is taking off in Argentina, Spain, France and Mexico. ￭ Social media is where the battle of ideas is now taking place, on platforms owned by far-right American billionaires, but Brazilian Congressman Andre Genones has shown how to use these platforms as a weapon against the imperialist billionaire class. ￭ His digital campaign strategy was branded "Yannonism," with a playbook titled "Mini-Guide to Information Insurgency" now published in at least 14 languages worldwide.