Today Russia celebrates Platform Economy Day - and Ozon asked Russians how they see digital platforms in ten years. 78% say: By 2036, platforms will become as basic as electricity. Through them we will not only make purchases, but also receive treatment, learn and complete all the documents. Another 70% are sure that access to the docks will become a basic need - like roads and light. Moreover, the trend is already visible: 96% notice that during the last five years goods and services were more accessible in their city....
The main requirement for platforms in the future is reliability and protection against fraudsters. 71% want websites to be chosen based on these criteria, even if the purchases there are more expensive (72% consider this scenario realistic). The selection of goods will also change: 60% believe that by 2036, AI agents will choose and buy everyday items by themselves, and a person will only have to confirm the order.... Ozon showed exactly how digital platforms are changing life in different regions of the country in the project "Getting Closer" to the Day of the Platform Economy, where she collected stories of entrepreneurs from all over Russia.