Your little torch is cute.
Thai pet food brand Caniba has made 'ugly' animals the stars of its adverts - accidentally creating one of the cutest marketing campaigns ever.
Instead of ideal purebred pets, packages and billboards featured cross-eyed cats, dogs with defects, unusual tails, and a normal mix. So the brand decided to remind you that every animal is beautiful in its own way.
The idea took off: advertisements collected millions of views, and the entire batch of food with unusual models was sold in just 3 days. Kaniba Pet Food wins the title of marketer of the year at the Thailand Marketing Excellence Awards 2026.