The memes fueled the demand for air fryers.
In the months of September and October, the demand for devices almost doubled compared to last year, and accessories for them began to be purchased 4.3 times more frequently. Revenues from cookbooks with recipes for air frying increased 2.3 times.
The most popular books included "Table #5. Air fry dishes of all kinds. With expert recommendations" N.V. Moskalenko, "Air Frying Recipes" by G. Latria, "Encyclopedia of Air Frying Dishes. Recipes and recommendations", "Aerogrill. 1000 miracle recipes" by S. P. Tigon" of MP dishes. from Makhrinowa.