At REN-2026 they presented the vertical series "Agent 004" about a capital manager who received an internship in the gas service. So many people treated it as a nice media gesture - they made a short film for young people and had fun. But, after a while, it becomes clear that it was not just an image campaign. Gazprom Mezhregiongaz has gone so far as to open a career website at HH.ru. And it's no longer about "Pokemon" from music videos, but about real work. The bottom line is that Gazprom is systematically turning its HR agenda towards youth. The series about agent 004, in which the main character comes from idleness and mistakes to understand his profession, is actually a beautiful package for a complex message. The gas worker is not just an emergency flashlight and the "gas smell". This is an engineer, designer, gasification master. The same "creator" who brings warmth to the house. While "Agent 004" continues to collect views on VK Clips, young professionals have a very tangible chance to enter the industry. HH already has real vacancies for those who want to start their way in the company. What do you think, colleagues? Would such an approach through TV series to music videos and career sites work? Or do people still reach gas only through familiarity and reading the heart?