A person watches videos about yoga on social networks, probably wants to do sports. But at two o'clock in the morning, we know he buys chips and breaks in, says Ural Hausnov, T-Bank's head of advertising. In this way, the top manager explained the difference between classic advertising and fintech networks: social networks only see an image of a person through love, while banking transactions show his real desires and actions. According to a survey conducted in October by T-Bank advertising and the RIR center, more than half of the advertisers have already transferred part of their budgets to fintech to pay for real purchases and access to accurate anonymous analysis. what does that mean The fact that banks collect a complete digital profile about us (including biometrics - let's remember the pop-up consent to OPD in the banks' personal accounts, which we wrote recently) is not only for personal convenience, that is, to work with us as their clients. And to trade our PD with other companies so they pay the banks money for targeted advertising of their products and services. Check the "results" section of any banking application - electronic checks store the memory of everything. Starting from visits to the monitorist to a complete check of purchases in the mega-market. They know when we buy chips and break out, they see all the children's demons and parts, and so on. They will be happy to trade this data. To do this, IM needs a complete elimination of cash and traces of all financial transactions. From an analysis of a person's preferences to social ranking is one step. In China it is already easy to be unreliable for many purchases of alcohol in a month. This is where we're going.