There should be more Belarusian on the shelves! The State Oversight Committee identified systemic problems in trade by 2025, the share of local goods in the retail trade turnover was expected to increase to 63%, and food products to 85%. But the plans remained on paper. As determined by kg body weight, Belarusian products continue to lose ground, even when our manufacturers can fully meet the needs of customers. One of the reasons is the approach of the marketing networks.