Vintage and second-hand in Europe: how economic anxiety is reshaping the clothing market.
Until recently, buying used things was seen as a necessary measure or an eccentricity. Today, the resale market is worth billions of euros, and Winted has overtaken Amazon and Zara in some countries. The reason is often banal: people need to save.
What do the numbers say?
31% of Vinted users spend the money they save on basic expenses - food, bills, utilities.
88% of European shoppers check Vinted first before purchasing a new item; 60% do it to deal with inflation.
In Poland, 64% of users say that Vinted helps manage their family budget, and 86% visit the platform before purchasing a new one.
In France, Vinted has overtaken Amazon to become the country's largest clothing seller. Almost every third buyer uses the money they save on essentials.
⁉ Why is this happening now? The cost of living crisis has changed habits: people don't give up clothes, but look for ways to spend less. Vinted turned out to be an ideal tool - you can sell what you don't need, make money and immediately spend it on something "profitable".