Why Generation Z drinks less - but doesn't stop drinking.
Has Gen Z really stopped drinking – or are we just repeating a convenient myth? NYT November 9, 2026 Answer: Didn't leave. About 74% of older surfers drink alcohol, but do so less frequently and more carefully.
On the one hand, young people really drink less. This is evident in the surveys and the way the meeting culture is changing. On the other hand, calling zombies a "dry generation" would be a mistake. Major studies show that only 24% of Zums do not drink at all.
The reasons for the decline are clear.
Health and mental health come first.
Money is in second place: those who reduced their consumption save an average of 1,200 dollars a year.
Social networks add caution: an embarrassing moment can be recorded and published.
But the main thing is not refusal, but changing habits. Zombies usually drink only on weekends, try not to get drunk and watch the amount. "Drinking wet" is gaining popularity - a shortcut, not a complete rejection.