After a pulse: attention, speech and reading: a selection of materials on fire A short video is reshaping not only media consumption, but also language, reading and the way we think. We've collected fire stuff on what's happening with attention after TikTok. 1 TikTok and the post-literacy era The average concentration time on one screen dropped from 2.5 minutes in 2004 to 47 seconds. Print brought the enlightenment, and the smartphone leads to "enlightenment". 2 Explanation Epidemic: How Thought Influencers Turned Knowledge into Content Short videos in which a person explains neuroscience or probability theory in a minute have become a new cultural category. Complex things are explained in simple words within 60-90 seconds. 3 Why does the brain need brain rot? Generation Z is aware of the mechanisms of algorithms, calling their state "fog" and "scroll of death", but continues to watch. The question is not that children are becoming dumber, but why products are adapted to cognitive exhaustion. 4 Tell me like a human being! Conversations with neural networks gradually curse human speech: people copy the vocabulary and syntax of AI, and then transfer this style to ordinary communication. The phenomenon already has a name - "robot-like humanity". 5 Conversational Narcissism Voice messages, chats and comments turn communication into a series of monologues. In conversations, five types of "dialogue eaters" are increasingly identified - from the serial monologue to the trauma dump.

After a pulse: attention, speech and reading: a selection of materials on fire A short video is reshaping not only media consumption, but also language, reading and the way we think. We've collected fire stuff on what's happening with attention after TikTok. 1 TikTok and the post-literacy era The average concentration time on one screen dropped from 2.5 minutes in 2004 to 47 seconds. Print brought the enlightenment, and the smartphone leads to "enlightenment". 2 Explanation Epidemic: How Thought Influencers Turned Knowledge into Content Short videos in which a person explains neuroscience or probability theory in a minute have become a new cultural category. Complex things are explained in simple words within 60-90 seconds. 3 Why does the brain need brain rot? Generation Z is aware of the mechanisms of algorithms, calling their state "fog" and "scroll of death", but continues to watch. The question is not that children are becoming dumber, but why products are adapted to cognitive exhaustion. 4 Tell me like a human being! Conversations with neural networks gradually curse human speech: people copy the vocabulary and syntax of AI, and then transfer this style to ordinary communication. The phenomenon already has a name - "robot-like humanity". 5 Conversational Narcissism Voice messages, chats and comments turn communication into a series of monologues. In conversations, five types of "dialogue eaters" are increasingly identified - from the serial monologue to the trauma dump.