Influences Students: A Glamorous Part-Time Job or a Way to Fill Budget Holes For students, blogging is traditionally seen as a fun part-time job: you rent a campus, rack up subscribers, and get advertising contracts. In one country it is the sale of prestige, in another country it is the cult of learning, in a third country it is activism or mutual aid. USA: Content as a way to survive in the USA, influencing students looks beautiful: vlogs, dorms, tests, campus. But under the beautiful image is the pressure of money. For many, this is the main source of funds, and not a side hustle. Tuition hikes, student loans, expensive living costs, a tight job market and anxiety over AI are pushing students into influencers. Universities are also included. They hire student creators to promote the campus and launch creative economy courses and centers. Peace: prestige, discipline, activism and mutual aid Outside the US the picture is different. In Britain, students of elite universities sell academic prestige: they show "quiet study", share the secrets of admission, sell courses and advertise products for the "ideal student life". In China, the influencer is built into the culture of respecting learning. The image of an excellent student with extreme self-discipline is popular: academic achievements are the main asset. Universities encourage the trend by appointing students as ambassadors and giving them official accounts. In Brazil there is a special interest in overcoming stories. The students share the long way to campus, lack of money, and everyday life. Subscriptions help, and video monetization pays for travel and studies. Here, the influencer became a tool for survival and solidarity. In Southeast Asia, universities commission content themselves: they launch scholarships for student creators and receive thousands of applications.