A resident of Krasnoyarsk reported to Rospotrabendzor because of a sign in English the woman did not like that the word "soulmate" was emblazoned on the front of a clothing store in Oktyabrskaya. The English name was also indicated on the sign with the store's opening hours. By law, it is prohibited from March 1, 2026. The signs should be in Russian, but there is a loophole. If the name is registered as a trademark, the purity of the Russian language can be pushed into the background - there will be no penalty. The shop owner in Oktyabrskaya was given a warning for the first time. Ignored by him, Rosputerbandzor went to court and won. The decision has not yet entered into legal force. By the way, across from the Hever Nefesh store there is the Crystal Arena sports complex, the front of which is decorated with large letters in English.