By September 2026, the average cost of popular categories of clothing and footwear grew by 3.3% in annual terms, reaching 4,000 rubles, according to Rostat. At the same time, the annual inflation rate was 6.35%. According to Check Index service data, between June and August the number of clothing and footwear purchases decreased by 3% year-on-year, indicating a slower rate of decline compared to the first half of the year, when the decrease was 15%. Industry participants are seeing a recovery in physical retail traffic. Thus, traffic in the Bown network increased by 18% in August compared to a year, and the Rmixed company increased the number of receipts in parallel stores by 8% during nine months. Among the possible factors for the redistribution of demand in favor of offline retail, disruptions in the operation of marketplaces caused by attacks on their warehouse infrastructure are taken into account.

By September 2026, the average cost of popular categories of clothing and footwear grew by 3.3% in annual terms, reaching 4,000 rubles, according to Rostat. At the same time, the annual inflation rate was 6.35%. According to Check Index service data, between June and August the number of clothing and footwear purchases decreased by 3% year-on-year, indicating a slower rate of decline compared to the first half of the year, when the decrease was 15%. Industry participants are seeing a recovery in physical retail traffic. Thus, traffic in the Bown network increased by 18% in August compared to a year, and the Rmixed company increased the number of receipts in parallel stores by 8% during nine months. Among the possible factors for the redistribution of demand in favor of offline retail, disruptions in the operation of marketplaces caused by attacks on their warehouse infrastructure are taken into account.