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Chinese bubble tea chain Mixue is closing more stores as its growth model falters.

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Nikkei Asia · · Source

🇨🇳 China · Map

Chinese bubble tea chain Mixue is closing more stores as its growth model falters.

Chinese bubble tea chain Mixue is closing more stores as its growth model falters.

Cracks are starting to appear in the growth story of Mixue Group, the Chinese bubble tea company that built the world's largest food and beverage chain and now owns more stores worldwide than Starbucks or McDonald's.

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