Japan's "fandom" economy rises as talent agency foot strikes hit peak Japan's $26 billion oshikatsu, or fandom, economy based on enthusiasm for specific people and characters through spending money on related products and content is expanding rapidly as the very idea of ​​what constitutes fame and stardom in the country undergoes a digital transformation.

Japan's "fandom" economy rises as talent agency foot strikes hit peak Japan's $26 billion oshikatsu, or fandom, economy based on enthusiasm for specific people and characters through spending money on related products and content is expanding rapidly as the very idea of ​​what constitutes fame and stardom in the country undergoes a digital transformation.