At Baton counters, from the Krasni Yar chain, instead of the premium, you get the X5 Club loyalty card, the reporters noted.
The X5 card has been working in Krasnoyarsk discounts since October 5, we were told in Krasnoyarsk. At the same time, the reporter noticed this message for the first time at the end of August.
The marketing chain also stated that the format of "Kirarot" and their pricing policy will remain the same, despite the change in the loyalty card. In turn, the "premium" card remains in Krasni Yar's grocery stores, the chain added. There, the bonus system and special promotions do not change.
Krasni Yar is the oldest local marketing chain: the first store was opened on Sderot Mira back in 1997 and is still operating. In 2022, the federal group X5 (Pietrochka, Parkstock, Chizyk) first bought 70% of the network, and in March 2025 - the remaining share. Since then, a part of Krasnia Yarov has been reformatted and Piatrochka and Slata stores (an Irkutsk chain that was also acquired by X5) were opened there.
At the end of 2025, Krasny Yar took the second place in terms of revenue among the marketing chains of Krasnoyarsk in the NGS24 ranking. RU. Revenues amounted to 47 billion rubles, net profit - 2.1 billion.
In addition to Krasny Yar, the Krasnoyarsk territory includes the chains Komandor, Yarcha!, Fasol, Magnet and others.
NGS24 to MAX.