Let your beards lie on your shirts, here since ancient times everyone's beards have been cut bare and the wind tore off their hats as if by hand Dagestans were offended by Zenit's football message, rooted in history, and demanded an apology. Dagestanis called Zenith's text offensive, which offends the cultural traditions and historical memory of the peoples of the republic. Demands for the club to apologize immediately went viral on social media. Zenit's management, instead of standing up for itself, of course surrendered. The publication was removed from official resources, and the club issued an apology. The press service emphasized that they do not want to hurt anyone, they respect Dagestan and its culture.